In a bid to provide
wholesome varieties for consumers in Nigeria, Nutricima Limited has unveiled
two new variants under the Olympic brand of products.
The company now offers Olympic Powdered Milk and ready-to-drink Olympic
Apple Flavoured bottled drink to join the popular Olympic Evaporated
Milk which has always been in the market...
The new, highly
rich and nutritious Olympic Powdered Milk comes in 15g sachet and 300g
family pack, while the grab-and-go Olympic Apple Flavoured food drink is
available in 500ml bottle and the 160g evaporated milk now has the rebranded
pack.
At a spectacular
occasion held at Civic Centre, Victoria Island, Lagos yesterday, Wednesday 15th
October 2014 with the theme: ‘Winning with Olympic: The Healthy Choice,’
Nutricima officially unveiled the two new variants and also announced the
award-winning Nigerian Hip-Hop star, Peter Okoye, as the Brand Ambassador of Olympic.
Speaking at the
official launch of the new products, the Managing Director of Nutricima
Limited, Mr. SuneelVasudevan, said: “We commence today a new phase of our
journey aimed at empowering consumers in Nigeria across West Africa with
healthy choice in milk, one of the most important nutritious products known to
man.
“Olympic Milk is
the first of our key brands. Market insight shows that Olympic Milk as an
evaporated milk brand leads the economy segment of that market. We have now
strengthened the brand as an added-value beverage that consumers can access in
various formats,” he said.
Head of Marketing,
Nutricima, Mrs. WandeOluwasegunfunmi, added that, “the 500ml ready to
drink apple flavoured drink is made from the best quality European apples and
is highly refreshing.
Peter, the new
brand ambassador revealed “the best kept secret’’ - the two new variants with a
theatrical spectacle which was followed by his thrilling and captivating dance
performance.
Nutricima, the makers
of Coast, Nunu, Olympic milk and other nutritious food drinks, said its
choice of the award-winning Hip-hop Star is premised on the fact that his
qualities perfectly portray the essential goodness offered by the brand
including vitality, fitness and health which Olympic milk offers to youths,
adults and families in Nigeria.
The event was
attended by Speaker of the Lagos State House of Assembly, Hon.
AdeyemiIkuforiji; Chairman, Nutricima Limited, Chief Kola Jamodu (OFR); Vice
Chairman, PZ Cussons, Mr. TundeOyelola; Ex-officio of Nutritional Society of
Nigeria, Dr. Bartholomew Brai including top executives of Nutricima Limited.
Peter Okoye, speaking after the unveiling said: “Among thousands
or perhaps millions of people in the entertainment industry, I feel honoured to
be chosen as the brand ambassador. The deal means a lot not just to me but also
to my fans. If a brand isn’t worth it I have nothing to do with such brand. The
fact that I am ready to work with this brand is an indication of its top quality.”
“I am not going to
sit down and relax. I am set to come up with creative ideas the same way I
handle that of P-Square, I will put in 100 and one per cent,” Peter said.
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